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Local SEO Might Be What your Business Needs



Competition on the internet is so high and so it’s important that business owners look at their marketing strategies to ensure that their websites can be found. And if SEO is part of your marketing campaign, you need to look closely if your strategy and keywords are targeting what is local. After all, a successful local SEO strategy means that your local Melbourne plumbing company be found by Melbourne locals rather than appearing in searches in Western Australia.

1 in 3 of search queries are always local

For starters in going local, it is very important that you optimise your online advertisements with your name, address, telephone number, your website URL, and links to any social media pages such as Facebook and Twitter. Keywords are always important in any SEO search so make sure some of the keywords include your local area.

At least 50% of local searches are made using smartphones

Obviously, if your business deals with the local area and populace, you gain more from utilising local search options. Customers looking for specific types of businesses in their area will use the geo-localisation setting on their mobile phones so it’s a great idea for you to make sure that your local search SEO strategy is in place. You can also create a domain name that will reflect your business type and its location. Have it redirected to your main domain where your website sits.

Make sure your local SEO is targeted specifically at your area

Aside from all of the above that can be done for your SEO campaign, you can add keywords on page titles that identify your business, its services, and your location. You can even incorporate your business name, address, phone number, and other location information in each individual page of your website and not just your contact us page or the main homepage.

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