What is Influencer Marketing? The influencer is a person that creates a relationship with a brand or company. The influencer promotes the company’s products or services through various online or social media outlets such as YouTube, Facebook, or Instagram. Influencers should not be confused with celebrity endorsements, though both aim for the same objective. Unlike known celebrities such as actors, singers, or professional models, influencers are ordinary but trusted figures that have created a niche following community and retain their loyal following. Also, influencers typically have the proper knowledge or experience in relation to what they are advertising . For instance, a professional weight trainer and nutritionist who became a popular fitness vlogger on YouTube may be asked to advertise a new vitamin supplement or the opening of a new fitness gym. But there are times that an influencer may not have experience relevant to what they are getting into and rely more on...
Competition on the internet is so high and so it’s important that business owners look at their marketing strategies to ensure that their websites can be found. And if SEO is part of your marketing campaign, you need to look closely if your strategy and keywords are targeting what is local. After all, a successful local SEO strategy means that your local Melbourne plumbing company be found by Melbourne locals rather than appearing in searches in Western Australia. 1 in 3 of search queries are always local For starters in going local, it is very important that you optimise your online advertisements with your name, address, telephone number, your website URL, and links to any social media pages such as Facebook and Twitter. Keywords are always important in any SEO search so make sure some of the keywords include your local area. At least 50% of local searches are made using smartphones Obviously, if your business deals with the local area and populace, you gain more from...