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How to Make Sure the SEO Company You Hired Isn’t Doing Black Hat Campaigns



There are a lot of stories out there about small and medium businesses that hired an Australian SEO company but only to find out later on that their business websites were ruined because of black hat and other illegal SEO practices. These struggling start-ups and clawing-to-make-ends-meet medium businesses deserve better to market themselves and see their business go up like hiring really honest SEO firms like Loud Media Agency.

Your business doesn’t deserve to waste its hard-earned money on bad SEO, so learn to spot the bad apple SEO:

Dishonest SEO firms have nothing to show
2 – 4 months into an agreement and your SEO company has nothing to show in terms of SEO outcomes. Even after just a month an honest SEO company will always show you these reports:

  • Articles with links to your website published in other sites
  • How they optimized your website
  • A study of your website’s link profile
  • A detailed audit of your website


They don’t inquire from you regularly
An honest SEO company will always be asking business owners questions about products, services, updates, the website, etc. They also need to inquire the following:

  • Access to social media
  • A list of potential keywords
  • Admin access to Google analytics
  • Access to Google webmaster tools
  • Admin access to the website’s CMS


If they don’t inquire about anything, chances are they’re doing illegal SEO.

They don’t offer suggestions to improve your website

An honest SEO firm will always offer suggestions to perform particular things to improve the website. If they don’t then something fishy is going on and it’s going to smell later on, to the detriment of your website.

Your rankings drop considerably

You need to keep a close watch on your rankings. If they go up suddenly in the first month and start dropping considerably in the coming months, most likely your SEO firm is doing black hat activities. This can get your website penalized or even banned.

Your website is ranking on inappropriate keywords


Always know what your proper targeted keywords are. If you notice that your organic keywords are having varying rankings, or if you start acquiring traffic from inappropriate keywords, then this is a bad signal that your SEO firm is up to no good.

Remember that in order to boost your traffic you need to acquire honest targeted traffic. Honesty is the best SEO policy, no matter from what angle you look at it.

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